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The Big Switch by Nicholas Carr Posted by: SESConferenceExpo
Video duration: 243 seconds Nicholas Carr, author of The Big Switch and the Keynote Speaker at SES London and SES New York, chats with Greg Jarboe of SEO-PR about The Big Switch, his new book on the transition of the internet from an information delivery platform to a computing platform, and the implications this centralization of electronic information and services is having on business and society at large. Related: big, carr, edison, google, greg, jarboe, london, nicholas, ses, switch |
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Mike Corso on Cool Sites at SES NY 2008 Posted by: SESConferenceExpo
Video duration: 218 seconds Mike Corso of CoolSiteoftheDay.com Corso talks about past sites of interest on the internet, his favorite "coolest" sites, and what it takes to make a site cool (and findable) on the internet. Related: 2008, business, communications, computer, cool, coolsiteoftheday, corso, day, mike, ny, science, sem, seo, ses, site |
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My Mahalo Launch with Jason Calacanis Posted by: SESConferenceExpo
Video duration: 276 seconds Jason Calacanis http://www.search enginestrategies.com /newyork/jcalacanis. html Jason talks about his new product My Mahalo on Mahalo.com and it's integration with other popular sites such as facebook and google. He also points out his love for the film Blade Runner. Related: 2008, calacanis, howto, jason, mahalo, my, ny, ses |
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Nicholas Carr on The Big Switch at SES NY 2008 Posted by: SESConferenceExpo
Video duration: 494 seconds Nicholas Carr, author of The Big Switch gives a recap on his New York keynote speech about google personal search and the centralization of information, the net neutrality act, and the implications on human thinking, with Anne Kennedy of Beyond Ink. Related: 2008, big, carr, education, google, nicholas, ny, personal, search, ses, switch |
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My Mahalo Part 2 Posted by: SESConferenceExpo
Video duration: 404 seconds Jason Calacanis finishes his My Mahalo interview with John Mulligan of SEO-PR Related: 2008, calacanis, jason, mahalo, my, ny, ses |
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Domain Parking Panel, John Lisbin at SES NY 2008 Posted by: SESConferenceExpo
Video duration: 351 seconds John Lisbin discusses domain parking and domain tasting issues with Greg Jarboe of SEO-PR. Lisbin addressed the problems advertisers have with domains and domain parking in relation to toolbar searching in his panel, and recaps the session in this video. Related: 2008, business, communications, domain, education, it, jon, lisbon, ny, parking, point, sem, ses, tasting |
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Bryan Eisenberg on Site Metrics and Optimization Posted by: SESConferenceExpo
Video duration: 329 seconds Mitch Joel, President of Twist Image, interviews Bryan Eisenberg, co-founder of Future Now Inc., about his upcoming book "Always be Testing", and today's session, both of which focus on the necessity of testing and optimizing your traffic sources and conversion funnels. Related: 2008, byran, eisenberg, future, image, joel, metrics, mitch, now, optimization, ses, site, testing, toronto, twist |
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Obama Ads Online: Search Advertising Analysis by Kate Kaye Posted by: SESConferenceExpo
Video duration: 369 seconds ClickZ editor Kate Kaye analyzes the impact of online advertising by presidential contenders Barack Obama, John McCain, and Hilary Clinton, on BNN in May 2008. Barack Obama's and John McCain's campaigns especially, Kaye asserts based on analysis of line-item analysis into FEC filings, are both aggressively pursuing keyword advertising as a means of fundraising and contact database building. Related: ads, advertising, barack, clickz, kate, kaye, obama, online |
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SEMPO Interview, Dana Todd and Sarah Holoubek, SES NY 2008 Posted by: SESConferenceExpo
Video duration: 259 seconds Sarah Holoubek of SEMPO discusses the local SEMPO communities that help to grow the organization and generate their own local content, while Dana Todd of SEMPO talks about the state of the market survey for the search industry and the new SEMPO board, with the interview run by Anne Kennedy of Beyond Ink. Related: 2008, anne, beyond, business, communications, dana, holoubek, ink, kennedy, ny, sarah, sem, sempo, seo, ses, todd |
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Eric Papczun: changes in Agencies & Agency-Client Relations Posted by: SESConferenceExpo
Video duration: 362 seconds Eric Papczun http://searchengi nestrategies.com/new york/epapczun.html Papczun talks with Anne Kennedy of Beyond Ink about how agencies' strategies are changing of necessity with the advent of new search channels, and how the relationships between clients and agencies are changing as a result of the clients who are now mature to the online advertising space. Related: 2008, ad, agency, business, communications, education, eric, media, ny, online, papczun, performics, sem, ses |
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The Sports Bra Test - Beyond Linkbait With Sally Falkow Posted by: SESConferenceExpo
Video duration: 165 seconds Sally Falkow of Expansion Plus Inc. discusses her contribution to the (rather crowded) SES NY Beyond Linkbait panel on a sports bra test video series called "The Bounce Test". Falkow and Greg Jarboe of SEO-PR examine her strategy of rethinking traffic sources to a sports bra company and repositioning the page through a promotion of in-links. Related: 2008, bait, bounce, bras, business, communications, expansion, health, link, linkbait, media, ny, plus, sem, ses, sports, test |
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Bruce Clay, Bruce Clay Inc., at SES London 2008 on SEO / SEM Posted by: SESConferenceExpo
Video duration: 335 seconds Bruce Clay of Bruce Clay, Inc. http://www.searcheng inestrategies.com/ne wyork/bruceclay.html tools around with Greg Jarboe about SEM / SEO toolkits and the changing developments in the field including the integration of Analytics as a crucial componebt Related: 2008, bruce, clay, education, inc, london, sem, seo, ses, tools |
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Bryan Eisenberg Always be Testing: Google Website Optimizer Posted by: SESConferenceExpo
Video duration: 281 seconds Bryan Eisenberg, co-Founder of FutureNow Inc. and author of the upcoming book Always be Testing, talks about his new search engine marketing optimization guide with Mitch Joel of Twist Image and author of Six Pixels of Separation. Related: always, be, bryan, eisenberg, engine, futurenow, joel, marketing, mitch, optimization, search, sem, seo, testing |
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Yahoo! Open Search Platform Recap with Andrew Tomkins Posted by: SESConferenceExpo
Video duration: 513 seconds Andrew Tomkins of Yahoo! http://searchengi nestrategies.com/new york/atomkins.html After Tomkins' SES NY 2008 keynote, he recaps with John Mulligan of SEO-PR some of the details of the new Yahoo! Open Search Platform, designed to enrich search results and to surface within those results data much more relevant to users. Related: 2008, andrew, communications, education, media, ny, open, platform, search, ses, tomkins, yahoo |
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Outrider on Search and Search Marketing Growth in Canada Posted by: SESConferenceExpo
Video duration: 432 seconds Aaron Adamson of Outrider talks about the growth of search and search marketing in Canada, and how Outrider helps its clients maximize their profits in this exciting environment. He discusses with John Mulligan of SEO-PR the importance of balancing paid and organic search marketing campaigns and optimizing both for results. Related: 2008, aaron, adamson, canada, john, marketing, mulligan, organic, outrider, ppc, search, seo-pr, ses, toronto |
